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Recently, we've been talking about Names, Problems, Solutions, Ideas, Special Sauces, and Customers, we even talked about how to interview your customers, but what we failed to describe is why are interviews important....

Some time ago we talked about Entrepreneurship in general, and then about Team Development, however, we thought that having "THE TALK" would be beneficial right now. What do we mean by "The Talk"? Don't worry, nothing outrageous, just plain: "Do you know who you customers...