Adding that Special Sauce - SockSeed
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Adding that Special Sauce

What is it that makes the start-up successful? Wait, why talk about only start-ups, let’s make that question more general. What is it that makes anything, be it a business or a person, successful? Is it individuality? Is it difference from everyone else?

It’s all of that and much more that we at SockSeed and at other places call Special Sauce! But while we talk about the Special Sauce, don’t forget that all companies and individuals have it, but it’s special for a reason. You can’t replicate it, and even if you do, it loses its special status does it not?

So, What is that Special Sauce?

Remember that barbeque at your grandparents when you were a kid? Or just that apple pie that your granny could make seem as if it was something fabulous? You do? Now, remember what you always asked them? yeah, that constant: “Ma, what’s in it?” And the answer was ever persistent: “that’s a secret!”

Well, today we will help you create your own secret that will make you stand out from the crowd and get noticed!

Let’s take everything in turn and get down to business! Remember our fantastic case from Problem? What’s that? and Finding the Right Solution! it was about solving the problem of students. 

Now, remember we told you that you need to come up with something interesting as a solution. So, that is what the Special Sauce is. It gives your solution a unique approach and makes your invention or an answer to as specific problem interesting, innovative and at the end of the day will help you sell it!

So, we’ve come up with a hypothesis that students have some problems, believe us they do, and we talk from experience here. Later we thought to conduct an interview with possible customersand lastly, when you had enough material to munch on, a solution came to you! But let’s not forget about one thing that is necessary to make your product new, that’s a solution that has never been introduced. Or, you can take another approach and just use the solution that has been there but add something of yours to it, making it different. 

Huh, I don’t get it!

Don’t worry, it’s nothing hard to understand, let’s get back to that example of students and their problem of waking up. Now, the first solution that comes up is that if you have trouble waking up, use the alarm, but then we don’t like the sound of the alarm. So, our phones thought that it would be nice if we could put our favourite music on the alarm. But that still didn’t work for all of us. So, now, there are the silent alarms that some watches use to wake us up.

So think about it, all of those alarms, have the same core function, they need to wake us up, but how they do it, that’s what matters. And that small feature is what makes the product special!

Are you ready to come up with your own special sauce and make your product shine on the market? It doesn’t have to be something elaborate, it might be something simple but no one thought about it. if you still have trouble with it, don’t worry you can always contact us and we’ll be there for you on every step of your journey!

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SockSeed’s platform can help you with all these tips so do not hesitate to contact us. We know that every beginning looks scary but those tips should help you feel more motivated. If you find value to this post then get ready for many more articles to come written just for you!

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Katie Topchishvili
katie@sockseed.com